International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms


Vol.02 Issue No.08; August 2021
Table of Contents
Informed Trading in Multi-Asset Markets

Liquan Wang

Keywords: Informed trading, Multi-asset securities, Correlations, Private information, Liquidity Pages: 01 – 09

Does the Combination of Experience and Strong Incentives Eliminate Loss Aversion? -- Evidence from the 2019 and 2020 U.S. Open and Masters Golf Tournaments Indicates It Does Not

Ed Bukszar

Keywords: Loss Aversion, Endowment Effect, Prospect Theory Pages: 10 - 17

How many ideas do we need? Model of optimized creativity to maximize innovation

Wenting Pan , Nancy L. Lam

Keywords: Optimization of creativity, innovation maximization, calculation of the optimized number of ideas Pages: 18 - 23

Conceptual Framework Connecting Brand Communication and Customer Experience

Asta Kyguoliene , Aivaras Aliukonis

Keywords: Brand communication, Customer experience, Customer expectations, Satisfaction, Emotional state Pages: 24 – 31

Exploring consumers willingness to revisit and consumer satisfaction -Take Hualiens part-time restaurant Minshuku as the subject of the study

Chen Ching Ho

Keywords: Consumer satisfaction, B&B, Hualien, Willingness to revisit, Consumers Pages: 32 – 41

Examining the Mediating Effect of Customer-Brand Engagement on the Relationship between Brand Involvement and Brand Loyalty


Keywords: Brand Involvement, Customer-Brand Engagement, Brand Loyalty Pages: 42 – 51

Specifics of cost calculation of by-products in crop production in small and medium enterprises

Martina Valentova , Lilia Dvorakova

Keywords: Agriculture, By-products in crop production, Valuation, Calculation, Internal price Pages: 52 - 56