Abstract
Perhaps
the biggest caveats with respect to the perceived robustness of loss aversion
in real-world decision making are findings that with repeated decisions and
high stakes loss aversion goes away as decision makers learn from
experience. The study reported herein shows that this is not necessarily
the case.
This within-subjects study tracked
individual player-performance, longitudinally, over their competitive rounds at the 2019 and 2020 U.S. Open and Masters golf
tournaments. These were the world’s most elite players competing for the
highest stakes in golf, highly incentivized to perform familiar activities that
they have honed through a lifetime of practice and competition. Yet loss
aversion was induced by the negative-framing that occurred naturally following
scores of bogey-or-worse during their competitive rounds.
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IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.