International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Exploring consumers willingness to revisit and consumer satisfaction -Take Hualiens part-time restaurant Minshuku as the subject of the study


Compared with hotels, B&Bs (bed and breakfast) are cheap, local and friendly, and become another choice for people to travel for leisure. With the rise of B&Bs, there is competition between B&Bs. It is extremely important for the operators of B&Bs to stand out from the crowd among the consumers who love B&Bs, gain consumers satisfaction and be willing to win the reputation for them, and establish their willingness to revisit. In this paper, two B&Bs in Hualien area, which also run restaurants, are taken as the research objects. From the perspective of consumers accommodation, this paper explores their feelings about the services they provide, and analyzes the differences of consumers of different ages in the demand-oriented consumption services. In this paper, the research results are obtained through interviews, and there comes two conclusions. Establishing an individual relationship with the host will help strengthen consumers willingness to revisit.

Incidental peripheral services actively bring out the potential needs of consumers and greatly increase satisfaction.