Abstract
This
research has the intention of determining the effect of Brand Credibility, Word
of Mouth, Emotional Value towards Attitude related to the Purchase Intention of
Halodoc Telemedicine. This research respondents were consumers who never used
Halodoc Telemedicine and domicile in the Jabodetabek area. The sample used was
197 respondents. The sampling technique used simple random sampling through a
quantitative descriptive approach. The analysis used statistical analysis in
the form of PLS. The results of this research was indicate that Brand
Credibility and Emotional Value have a positive and significant effect on
Attitude, while Word of Mouth has a positive and insignificant affect towards
Attitude then Word of Mouth and Emotional Value have a positive and significant
affect towards Purchase Intention, while Brand Credibility has a negative
affect and insignificant to Purchase Intention, then the mediation effect of
Attitude has a positive and significant impact towards Brand Credibility,
Emotional Value on Purchase Intention, while the mediation effect of Attitude has a positive and insignificant
affect towards the Word of Mouth on Purchase Intention.
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