The adoption of a standard requires the commitment
of the company's management and an understanding of the requirements. In
addition, adopting the standard instills confidence in customers and business
partners, including suppliers. (Lernoud et al., 2018). To maintain compliance
with the ISO 22000 standard, it is necessary for the company to continuously
train its staff in order to improve the performance of its management system
(Ayyadi I, 2022). Under the obligation to comply with the ISO 22000 standard in
2006, all artisanal fishing companies in Guinea ended up disappearing, as none
managed to bear the heavy investments. In 2021, a Guinean company managed to comply with
EU fishing standards. Our study aims to highlight the significant impact of
standardization on artisanal fishing activities in Guinea. Compliance with the
standards directly influences performance, which is more important than the
standards themselves (Kouamé, 2020). To address this research issue, we
conducted a survey of 150 stakeholders in artisanal fishing. We
used a quantitative methodology based on the operationalization of conformity
variables to the norm and the associated costs. This approach involves a
chi-squared test and compares the frequencies of the two data groups in order
to infer a relationship between them. Hence the choice of evaluating the
opportunity cost for these companies to conform. We thus contribute to indexing
each operator's role in this standardization process, so that companies achieve
the desired economic performance.
