Abstract
In this study, we sought to analyze the impact
of digitalization on the performance of banking services in Guinea. The results
demonstrate that the more a banking service is digitalized, the more it
improves its performance, particularly in terms of service efficiency and
increased turnover. As such, we conducted surveys to characterize the digital
behaviors of Guinean banks. Digital marketing skills are not very abundant due
to the fact that this discipline is recent. Our results also demonstrate that the majority
of respondents think that digital is a competitive advantage. The presence and
availability of the website leads to visibility. She also believes that this
will indirectly increase the bank's turnover. This turnover achieved therefore
depends on the presence of digital display in the integrated planning. Most
banks with high turnover have a digital display.
