Abstract
This study aims to analyze the impact of the
digitalization of financial governance on customer satisfaction. It is based,
in particular, on banking operations related to the payment of salaries of
civil servants at the counters of the VISTA Guinea bank (VISTA Gui). The
results are based on quantitative data from a survey of 350 paid civil servants
in the Agencies of this targeted institution. This study shows that customer
satisfaction depends on the effectiveness of digital banking services, trust in
the bank, customer loyalty and the perception of innovation within the bank.
