Entrepreneurial orientation (EO) is a crucial
multidimensional concept of entrepreneurship that encompasses the
entrepreneur’s autonomy, attitude towards risk-taking, proactiveness, and
competitiveness of entrepreneurs. EO influences the manner in which entrepreneurs
perceive and react to their business environment.
The majority of research on EO has been conducted in developed countries such
as the USA, where institutional development is well established. There is a
scarcity of studies focusing on emerging economies. In order to bridge this
gap, the current study aims to investigate the construct and application of EO
in Pakistan.
The study focuses on
Pakistan’s electric fan manufacturing industry to gain insight into the implementation of EO and its impact on the performance of small
and medium-sized enterprises (SMEs) in emerging economies. In addition, the
study aims
to provide evidence-based knowledge regarding the causal relationship
between EO and SME performance in Pakistan, as well as the impact of moderating
variables, through hierarchical regression analysis and an analysis of a sample
of 247 SMEs.
The
study provides solid evidence that Pakistan's electric fan manufacturing
industry demonstrates all five dimensions of EO, as outlined in the existing
literature. Furthermore, the study highlights the influence of age, education,
and experience as moderating variables in the relationship between EO
dimensions and the performance of SMEs in Pakistan.
