International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
What Can Hospitality Do to Encourage Gen Z to Pursue Frontline Service Jobs with Enthusiasm in The Industry?


Through an exploratory literature search, the author aims to use these realistic recruitment strategies to appeal to the Generation Z hospitality workers and examine the benefits and drawbacks for them. This paper surveys the research on four main key words: 1. Work passion, based on the model of two dimensions by Vallerand et al. (2003): harmonious passion and obsessive passion, 2. Talent management, which contrasts the conventional approach to talent management with the post-pandemic era and the emergence of ESG, 3. Front-line hospitality service staff, describing their roles and significance, 4. What are the traits of Generation Z that distinguish them from other generations. Next, the researcher reviews the 7 characteristics of Gen Z from the literature findings and explore how to enhance the motivation of Gen Z hospitality frontline service staff and propose efficient management strategies based on these characteristics. The paper identifies 7 strategies to attract Gen Z to the hospitality industry with talent management. It suggests innovative and feasible ways to hire hospitality talent from the reports. It also examines how to make frontline service jobs more satisfying for Gen Z and address career challenges. The paper helps the hospitality sector in drawing Gen Z workers, who are essential to reduce the gap and shortage of workers and staff turnover.