International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Problems Encountered in Marketing Sustainable Products and Suggested Solutions in Turkey


The growth of the consumer economy in the last century has led to several significant issues that endanger human life. Overexploitation of nature and soils, the use of pesticides and growth stimulants have had a negative impact on the environment and water resources. The current situation has necessitated that societies worldwide adopt new production approaches to immediately halt soil degradation and improve water quality. One production approach that aims to protect public health and the environment is sustainable production. Sustainable production is an ecological management system that promotes biodiversity, biological cycles, and soil biological activity. The farming system is based on minimal use of off-farm inputs and management practices that restore, maintain or enhance ecological harmony. The aim of this study is to explain the importance of sustainable products and production, to address the problems and suggestions encountered in the marketing of sustainable products in Turkey, and to propose solutions.