The growth of the
consumer economy in the last century has led to several significant issues that
endanger human life. Overexploitation of nature and soils, the use of
pesticides and growth stimulants have had a negative impact on the environment
and water resources. The current situation has necessitated that societies
worldwide adopt new production approaches to immediately halt soil degradation
and improve water quality. One production approach that aims to protect public
health and the environment is sustainable production. Sustainable production is
an ecological management system that promotes biodiversity, biological cycles,
and soil biological activity. The farming system is based on minimal use of
off-farm inputs and management practices that restore, maintain or enhance ecological
harmony. The aim of this study is to explain the importance of sustainable
products and production, to address the problems and suggestions encountered in
the marketing of sustainable products in Turkey, and to propose solutions.
