Business & Management Studies

Abstract

This qualitative study investigated the alignment between digital strategy and business and process strategies, focusing on its impact on competitive advantage and operational effectiveness. Through interviews, case studies, focus group, and document analysis, the research highlighted the significance of strategic alignment in the digital era, identifying key themes such as leadership commitment, cross-functional collaboration, innovation culture, continuous learning, and data-driven decision-making. Key Findings: - Leadership Commitment: Effective digital strategy alignment is strongly influenced by the active support and vision of senior leadership; - Cross-Functional Collaboration. This study contributes valuable insights into the practices and challenges of strategic alignment, offering guidance for organizations navigating the complexities of digital transformation.