International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Investigation of Factors for Adopting Mobile Commerce in a Developing Country


The growth of mobile phones and the internet technologies have greatly improved access to information and encompassed the social and business world. From the Information and Communication Technology for Development (ICTD) perspective, researchers are interested in whether mobiles promote or enable economic growth or broader well-being. In developing countries, a successful model in one country cannot easily be replicated in another country. This study investigates the factors that may lead to adopting mobile commerce in a developing country in South Asia.