Abstract
The purpose of this study is to identify and rank the factors
affecting the cultural excellence of university, using multi-criteria
decision-making techniques in Guilan Province. The study is an applied that has
an exploratory and descriptive nature. The statistical population includes 3663
experts, professors, and managers of the Islamic Azad University branches,
Payam Noor University, and Guilan University. According to Morgan table, 331
people were selected as the sample size and the initial questionnaire was
stratified-randomly distributed. Also, the opinions of 15 experts were used to
evaluate the factors in the TOPSIS and AHP models. The instrument for data
collection is researcher-made and standard questionnaires, whose validity and
reliability have been confirmed through content validity, construct validity
and Cronbach's reliability coefficient, respectively. In this regard,
descriptive analysis, structural equations and AHP-TOPSIS multi-criteria
decision-making techniques were used to rank the research variables. The
results obtained from the opinions of experts and stakeholders of universities
using multi-criteria decision-making methods showed that "quality"
with a weight ratio of 0.274 has the highest priority. Also, "Professional
competence culture of professors" with a weight ratio of 0.185,
"Imitation of the myths of universities" with a weight ratio of 0.116
, "Management model" with a weight ratio of 0.106 ,
"Learning" with a weight ratio 0.099, "regional
participation" with a weight ratio of 0.060, "university
communication culture with stakeholders" with a weight ratio of 0.043,
"empowerment" with a weight ratio of 0.038 , "intellectual
capital culture" with the weight ratio of 0.030 , "research"
with the weight ratio of 0.026, and finally the factor of "disciplinary
culture" with the weight ratio of 0.025 are in the second, the third, the
fourth, the fifth, the sixth, the seventh, the eighth, the ninth, the tenth and
the last priority, respectively.
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