Abstract
This
study offers a systematic review to identify the facilitators and barriers to
African Small and Medium Enterprises (SMEs’) adoption of e-commerce and
proposes an integrated e-commerce adoption framework. The review integrates two
widely used theoretical frameworks, the Technology Acceptance Model (TAM) and
the Theory of Planned Behavior (TPB), into the
Technology-Organization-Environment (TOE) framework. Following a rigorous
literature search and careful evaluation in accordance with the PRISMA-P
standards, 21 studies that were published between 2012 and 2022 were selected
for inclusion in this study. The findings identified several key facilitators
and barriers to e-commerce adoption. Facilitators include perceived ease of use
(PEOU), perceived usefulness (PU), subjective norms (SU), perceived behavioral
control (PBC), compatibility, organizational readiness for change, external
support, security and trust, market and competitive pressures, access to
reliable internet connectivity, social and cultural factors, economic factors,
government policies, and education and training. Barriers include perceived
technology trust, perceived relative advantage, firm size, senior management
support, attitude, SME owners' IT skills, consumer readiness, etc. The proposed
integrated TOE framework will offer valuable insights for policymakers,
researchers, and practitioners seeking to enhance e-commerce adoption and its
benefits for African SMEs. The study's discussion provides insights into the
patterns and trends identified, their theoretical implications, and practical
recommendations for policymakers and SMEs in Africa.
-Today |
571 |
 -Yesterday |
533 |
 -This Month |
25290 |
 -Last Month |
24473 |
 -All Days |
229846 |
IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.