Abstract
In a world so diverse and
culturally rich as the one we live in today; it would be a pity to waste the
possibility to broaden our horizons and understand a little of what is distant
from our everyday lives. Communication is the most powerful tool we have to
connect with other human beings, not only to fulfil our social needs but also
for business purposes.
To be effective communicators,
one is not only required to speak several languages: there is so much more than
words can describe. Managers need to learn about other cultures’ traditions,
body language, values, customs, and many more cultural aspects that deeply
influence the way business is conducted around the world. This is why
cross-cultural communication is such an important topic for business studies
and has long been rightfully studied. The analysis of the concepts of culture
and communication are the key to understanding such a complex theme.
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IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.