Business & Management Studies

Abstract

Recruiters need to develop successful recruitment strategies and techniques to attract new employees by examining the employment process from the job seeker’s point of view.  This study aimed to examine the impact of additional information from an external source (Wall Street Journal) on the relationship between job previews used in recruitment and applicants' perceptions of corporate credibility.  Results of an experimental study with 2 × 3 factorial design show that that while the presence of realistic job previews did not affect credibility ratings, additional information did moderate the relationship between job previews and perceived credibility.  The findings suggest that providing consistent information in the job preview and external sources enhances perceived credibility. Practical implications and future research directions are discussed.