Business & Management Studies

Abstract

In web-based marketing, the constant growth of the Internet has thrown up inconceivable opportunities and problems. Web 3.0, the most recent version of the web, is believed to be a technologically sophisticated medium that allows users to Read/Write/Execute and also allows robots to perform some of the thinking formerly reserved for human beings, but also as a game changer on the existing business models on which digital marketing is conducting nowadays. The emerging economics burgeoning Internet population will soon have an array of Web 3.0 in which to work and play. Although some strategies of web 3.0 platforms have been proven to be successful for attracting user acceptance in the developed countries, the effects of these strategies are questionable in the market of emerging economics. In this study, we investigate the Web 3.0 market and e-commerce strategies. Based on the uses and gratifications theory, this study compares the different strategies of these local companies, and tries to explain which difference of e-commerce strategies between these competitors, and how can these Web 3.0 competitors survive in the environment of emerging economics. Limitations and Implications are discussed in the end.