Business & Management Studies

Abstract

In web-based marketing, the constant growth of the Internet has thrown up inconceivable opportunities and problems. Web 3.0, the most recent version of the web, is believed to be a technologically sophisticated medium that allows users to Read/Write/Execute and also allows robots to perform some of the thinking formerly reserved for human beings, but also as a game changer on the existing business models on which digital marketing is conducting nowadays. Online marketing with web 3.0 is also known as intuitive Web, which is a Semantic Web that allows web services to communicate with one another whilst web users are engaged and rewarded. Individualized and behavioral Web 3.0 will be the norm. Web 3.0 has generated new tools and technology for aiding web-based marketing  in a short amount of time and in full transparency. To begin, this article addresses certain Web 3.0 concepts, development, and features. We explored the influence of web 3.0 on marketing in this study, as well as the many aspects that contribute to marketing uplift. Web 3.0 is a word used to describe the interaction that occurs as a result of the evolution of Web use and the transformation of the Web into a decentralized database. Smart web with intelligence analysis, personalization, interoperable web, virtualization (virtual 3D environments), blockchain technologies supporting smart contracts and multimedia are some of the most significant elements of these technologies. The broad adoption of Web 3.0 technologies in marketing settings has resulted in the creation of e-marketing 3.0. Web 3.0 is defined by facilitating cooperation and is powered by co-creation tools.