Business & Management Studies

ABSTRACT

Behavioral predispositions are responsible for numerous irregularities in stock markets. Although many studies have been conducted on the effects of these predispositions on investment decisions, there are few studies that consider the FoMo factor in investment in the context of behavioral biases. Theoretically, FoMo has been associated with herding behavior, loss aversion and the desire to gain more, and these studies have often been conducted through questionnaires. Even analyzes with data from respondents who tend to give socially desirable answers show that individual investors in particular are under the influence of FoMo. In the questionnaire used in this study, photographs were used, not text. This study is unique in this respect. The results show that participants stimulated by photographs are frequently exposed to the FoMo effect. On the other hand, the fact that participants get rid of this effect as soon as they encounter financial data shows that the effect of FoMo can be reduced through financial data and facts.