International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Business Recovery, Renewal and Resilience Strategies for Township Taverns in South Africa: A Post-Covid 19 Prognosis


Covid-19 has devastated many sectors, especially in developing economies. This study examined township taverns (small-medium and micro informal liquor retailers) in South Africa to determine survival strategies during and after covid-19. 30 tavern owners and managers were interviewed using phenomenological qualitative research design. Township taverns need to form strategic units to benefit from bulk buying discounts and diversify product and service offerings. The study recommended further research to determine what business development services and government support township taverns need.