ABSTRACT
Covid-19 has devastated many sectors,
especially in developing economies. This study examined township taverns
(small-medium and micro informal liquor retailers) in South Africa to determine
survival strategies during and after covid-19. 30 tavern owners and managers were
interviewed using phenomenological qualitative research design. Township
taverns need to form strategic units to benefit from bulk buying discounts and
diversify product and service offerings. The study recommended further research
to determine what business development services and government support township
taverns need.
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