Marketing is a societal
process, which discerns consumers' needs and specializes in services or
products to fulfill one's needs, trying to mold the clients in the direction of
the products or services offered. With extrude in time, advertising and
marketing additionally have definitely been affected with advanced era. E-marketing
and marketing have delivered a thrill to advertising and marketing
professionals. With the improvement of technology and the extension of online
users, e-trade structures step by step, and efficaciously, acquire social
assets such as manpower and capital. More and extra traditional businesses
integrate online and offline enterprise as their operation and trade methods.
E-trade, as a new channel, has turned to be one of the important transaction
modes in society. This article is a systematic literature review, aiming to
identify the relationship between e-marketing budget and corporate profit
maximization. E-marketing cost is positively correlated to profit maximization.
Where e-marketing have helped corporations to increase and boom their profit
via means of growing the budget allocated for e-marketing, which allows those
corporations to have more the access to clients via all digital means,
particularly social media and digital applications.
