International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
The Role of E-Marketing Costs in Maximizing Corporate Profit


Marketing is a societal process, which discerns consumers' needs and specializes in services or products to fulfill one's needs, trying to mold the clients in the direction of the products or services offered. With extrude in time, advertising and marketing additionally have definitely been affected with advanced era. E-marketing and marketing have delivered a thrill to advertising and marketing professionals. With the improvement of technology and the extension of online users, e-trade structures step by step, and efficaciously, acquire social assets such as manpower and capital. More and extra traditional businesses integrate online and offline enterprise as their operation and trade methods. E-trade, as a new channel, has turned to be one of the important transaction modes in society. This article is a systematic literature review, aiming to identify the relationship between e-marketing budget and corporate profit maximization. E-marketing cost is positively correlated to profit maximization. Where e-marketing have helped corporations to increase and boom their profit via means of growing the budget allocated for e-marketing, which allows those corporations to have more the access to clients via all digital means, particularly social media and digital applications.