International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Exploring Changes Regarding Behaviour in Seeking Medical Treatment in Taiwan in the Post-Covid-19 Era


The spread of COVID-19 has changed the original way of life of human beings, and the immediate change is the behavior of seeking medical treatment. This study used a questionnaire survey to investigate Taiwanese medical treatment behavior changes after the epidemic. The results show that Taiwanese are very self-conscious when choosing the hospital or clinic they want to go to, with their convenience as the primary consideration. They only consider obtaining good services and medical equipment and using suitable medical equipment for treatment. Therefore, enhancing quality services and equipment in hospitals or clinics is one of the operational strategies under COVID-19. A closer look found that after the COVID-19 outbreak, the Taiwanese think about medical procedures in an egocentric way. During the epidemic, the government has been actively controlling external environmental risks. However, the Taiwanese care about how to solve their problems and can quickly reduce their troubles. In this case, the internal motivation broke through the government's risk control, resulting in a loophole in the government's risk control of COVID-19, allowing the epidemic to spread further.