Abstract
The
decline caused by COVID-19 in Taiwanese business revenue changed sales
strategies in many businesses. This research will focus on how businesses can
incite consumers to spend after the outbreak. Out of 400 returned
questionnaires, there were 395 valid ones, a validity rate of 98.75%, conducted
with methods such as descriptive statistical analysis, reliability analysis,
factor analysis, variance analysis, and multiple regression analysis. The
results show that businesses must increase the effectiveness of their
advertising campaigns with things such as limited-time sales and stricter
criteria for giveaways. Simply put, time limits must be imposed on sales, and
consumers must be got more from participating in giveaways to improve sales
after COVID-19.
IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.