International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
How Taiwanese Businesses Can Reduce Risk of Collapse Post-Coronavirus with Sales Strategies

Abstract


The decline caused by COVID-19 in Taiwanese business revenue changed sales strategies in many businesses. This research will focus on how businesses can incite consumers to spend after the outbreak. Out of 400 returned questionnaires, there were 395 valid ones, a validity rate of 98.75%, conducted with methods such as descriptive statistical analysis, reliability analysis, factor analysis, variance analysis, and multiple regression analysis. The results show that businesses must increase the effectiveness of their advertising campaigns with things such as limited-time sales and stricter criteria for giveaways. Simply put, time limits must be imposed on sales, and consumers must be got more from participating in giveaways to improve sales after COVID-19.