International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
Papa John’s: A Strategic Marketing Case Analysis in the Pizza Industry

Abstract


Papa John’s is a multinational publicly traded company that previous operated out of Louisville, KY with new operations now taking place in Atlanta, GA. Papa John’s focuses and operates in the pizza delivery and servicing industry. The purpose of this analysis is to identify strengths, weaknesses, opportunities, and threats throughout Papa John’s business model while also offering strategic alternatives. These alternatives are used as guidance to allow Papa John’s to garner increased profits for shareholders and a larger market presence in a heavily saturated pizza delivery industry. Papa John’s has been one of the major players in the food delivery industry but has historically been dominated by other pizza delivery brands such as Domino’s, Pizza Hut, and Little Caesar’s Pizza. Many of the opportunities and threats identified in this analysis stem from Papa John’s position in the pizza delivery market.