International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
“If you build it, will they come?” Chargepoint, Inc. And The Future Of The Electric Vehicle Charging Station Market: Parts A and B


The manufacturing and sales of Electric Vehicles (EV) has been growing rapidly in the last few years.  This growth is expected to continue increasing in the years to come, as car manufacturers are becoming more environmentally conscious and are adapting to the future trends.  With this growing trend, the networks of Electric Vehicle Charging Stations (EVCS) will need to expand to be able to supply electricity to all the EV entering the market.  The purpose of this field case analysis is to investigate the EVCS market and its competitive situation by analyzing one of the biggest players in the industry, ChargePoint.  This two part case, driven through the eyes of a potential buyer of an EV and investor in ChargePoint stock, will provide an overview of ChargePoint, and in-depth internal and external analysis of the company and the industry in which it operates.  It will examine current trends, discuss the competitive landscape, and provide some details on the firm’s financial performance.