International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
Effectiveness of BI in Handling Performance Management


In today's intensely dynamic market environment, an organization's consistency and timeliness of business knowledge is a matter of survival or bankruptcy. Organizations may benefit greatly from business intelligence applications. It can help companies remove a lot of guesswork, improve coordination and collaborative planning across roles and lines of business, and make it possible for businesses to react even faster to improvements in financial markets, consumer tastes, and supply chain processes. According to experts, the need of business intelligence is going to become so common that a BI icon will appear on every desktop. Market intelligence, like word processing apps, has become an integral component of an organization's information infrastructure, and nearly all end users will use it. According to Gartner Dataquest, the world industry in 2005 was worth 2.3 billion dollars, with an annual growth rate of 8.2 percent from 2005 to 2007. It is expected that business intelligence will expand its scope to reach all, which will include all businesses of all sizes– we will demonstrate that the Romanian industry is responding to this development as well.