This article aims to
develop a
model of the relationship between organizational culture (OC), the use of
digital technologies (DTs), and employee job performance (EJP) for use by South
African energy utility. A quantitative research design was adopted,
and a closed-ended questionnaire was employed to collect data from the South
African energy utility. A partial least squares structural equation modeling
(PLS-SEM) was utilized to analyze the data. The findings revealed a nexus
between OC, the use of DTs, and EJP. OC was found to be a chief predictor of
the effective use of DTs and EJP. Moreover, the use of DTs was found to
significantly impact EJP. Further, the use of DTs complementarily mediated the
relationship between OC and EJP. The research presents a unique nexus model,
which underlines the importance of OC, the use of DTs, and EJP for the South
African energy utility to realize the benefits of digital transformation
initiatives.
