Through their astute
and effective marketing strategies, Anheuser-Busch (AB) has established a
commanding presence in the global beer market with over 27% share and dominates
the U.S. market with a staggering 40% share (Aswani, 2021), and is now one of
the most recognizable trademarks worldwide. AB remains steadfast in maximizing
shareholder value through operational efficiencies and its strategic focus is
outlined in the 2022 Annual Report and revolves around the following key
objectives (AB-inbev. n.d.-a): Increase per barrel profitability while
maintaining or improving market share growth to endure long-term earnings;
Expanding its international beer operations by leveraging its key brand names
and investing strategically in its growth worldwide; Support profit growth in
packaging, which drives efficiency and quality that contributes to the
company’s image and social responsibility endeavors. AB’s Commitment to these
critical objectives benefits the company and its shareholders by promising
continued value creation and sustainable growth. Utilizing a balanced approach,
AB will continue its success as the market leader.
