International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
A Niche Discovery in the Metaverse


Over time, social media has evolved. In this study, secondary, targeting, and portfolio matrix models are integrated for competitive positioning. Similarly, to others, Facebook continues to serve a strategically diverse audience of targeted users. Due to the Covid-19 Pandemic, there was a need for social engagement, distancing, and isolation. The Facebook platform faced competition among social media platforms in trying to attract a younger demographic, Generation Y, Z, and A. Founder Mark Zuckerberg announced Meta to address this challenge. The Metaverse was launched into the universe thanks to Facebook's innovative genius. The evolutionary strategy addressed the preferences of younger generations of users. As the Metaverse mimics real-life imagery, it would alter the mundane socialization strategy used by older users. In the Metaverse, unlimited communication and socialization can be harnessed; however, tremendous opportunity exists through the integration of Opportunity Zones (OZ's). Developing OZ tracts will promote growth and development of residential and commercial properties. Through the Metaverse, tax incentives and ownership rights are communicated. With a large segment of younger users, Facebook's platform has reshaped both the urban and rural landscape in America.