Over time, social media has
evolved. In this study, secondary, targeting, and portfolio matrix models are
integrated for competitive positioning. Similarly, to others, Facebook
continues to serve a strategically diverse audience of targeted users. Due to the
Covid-19 Pandemic, there was a need for social engagement, distancing, and
isolation. The Facebook platform faced competition among social media platforms
in trying to attract a younger demographic, Generation Y, Z, and A. Founder Mark Zuckerberg announced Meta
to address this challenge. The Metaverse was launched into the universe thanks
to Facebook's innovative genius. The evolutionary strategy addressed the
preferences of younger generations of users. As the Metaverse mimics real-life
imagery, it would alter the mundane socialization strategy used by older users.
In the Metaverse, unlimited communication and socialization can be harnessed;
however, tremendous opportunity exists through the integration of Opportunity
Zones (OZ's). Developing OZ tracts will promote growth and development of
residential and commercial properties. Through the Metaverse, tax incentives
and ownership rights are communicated. With a large segment of younger users,
Facebook's platform has reshaped both the urban and rural landscape in America.
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