Abstract
In
web-based marketing, the constant growth of the Internet has thrown up
inconceivable opportunities and problems. Web 3.0, the most recent version of
the web, is believed to be a technologically sophisticated medium that allows
users to Read/Write/Execute and also allows robots to perform some of the
thinking formerly reserved for human beings, but also as a game changer on the
existing business models on which digital marketing is conducting nowadays.
Online marketing with web 3.0 is also known as intuitive Web, which is a
Semantic Web that allows web services to communicate with one another whilst
web users are engaged and rewarded. Individualized and behavioral Web 3.0 will
be the norm. Web 3.0 has generated new tools and technology for aiding
web-based marketing in a short amount of
time and in full transparency. To begin, this article addresses certain Web 3.0
concepts, development, and features. We explored the influence of web 3.0 on
marketing in this study, as well as the many aspects that contribute to
marketing uplift. Web 3.0 is a word used to describe the interaction that
occurs as a result of the evolution of Web use and the transformation of the
Web into a decentralized database. Smart web with intelligence analysis,
personalization, interoperable web, virtualization (virtual 3D environments),
blockchain technologies supporting smart contracts and multimedia are some of
the most significant elements of these technologies. The broad adoption of Web
3.0 technologies in marketing settings has resulted in the creation of
e-marketing 3.0. Web 3.0 is defined by facilitating cooperation and is powered
by co-creation tools.
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IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.