Abstract
This is a
secondary source case that describes in detail the firm Tapestry, the first New
York-based house of modern luxury lifestyle brands with a portfolio including
Coach New York, Stuart Weitzman, and Kate Spade New York. Each brand has its
own unique character and personality yet operates independently while
maintaining a collective commitment towards authenticity, inclusivity, and
approachability. The multinational company’s creative and consumer-driven view
of luxury is characterized by its innovative products and differentiated
customer experience across value chain channels.
The case
opens with an introduction to the firm, including its three main strategic
business units (SBU’s), and then discusses the firm’s
vision/mission/objectives, the generic strategy of the firm and its SBU’s, its
external environment (P.E.S.T. and industry analyses), its internal operations
(V.R.I.O. framework and analysis), culminating in a S.W.O.T. breakdown. Results of the S.W.O.T. analysis include
considerations of realigning the firm’s mission, strategy and structure with
its external environment so as to leverage perceived opportunities using the
firm’s distinctive competencies.
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IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.