Abstract
In the
survival battle of small and medium enterprises, maintaining the enterprise’s
survival by reducing costs by utilizing digital transformation is a strategy
that enterprises often use. What is the implementation path of this strategy?
This study uses in-depth interviews with individual cases as the primary
research method. The results of this study found that
Companies
A and B aim to recreate the “second curve” of growth when the product life
cycle matures. Moreover, it will lead employees to participate and promote the
consensus of the enterprise on the transformation atmosphere. Furthermore,
horizontal communication is conducive to information flow and accuracy and
strengthens efficiency and internal organizational management. Furthermore,
increase the mastery of external information to reduce transaction costs. It
does not influence the role of governments and partners in driving the digital
transformation trend. Company A’s talent strategy will adopt on-the-job
employee training. Company B takes interns as the central axis of training. The
last two companies also differ in performance, with the performance of startup
A having a relative revenue contribution to the financial performance. The
performance of the second-generation successor, Company B, is reflected in the
non-financial performance of improved customer satisfaction.
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IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.