International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Is the Cube One Framework Sufficiently Resilient to Explain and Predict Organizational Performance during a COVID Environment? Examination of Data Collected over 18 Months


Data are examined for three semesters during the midst of COVID: fall 2020, spring 2021, and fall 2021. Contrary to hypotheses, predictive and discriminant validity was as strong as results obtained from three prior surveys (using identical instrumentation) conducted in three countries. It had been anticipated that the sets of practices that comprise the Cube One Framework would experience declining frequency, as organizations cut back on either effort to raise motivation or ability (enterprise-directed practices); price and quality concerns for products/services (customer-directed practices); or practices designed to increase employee loyalty and satisfaction (employee-directed practices.  Overall, there were no declines in the three sets of practices, and moderator analyses examining the posited effects of declines in employment across ten industries showed only one significant effect in twelve analyses.  We conclude that, surprisingly, the Cube One Framework remains a robust predictor of organizational performance both before and during the COVID environment.