Abstract
Corporate social responsibility (CSR) is important to
employees, who are concerned about their employer’s ethical behavior and performance beyond creating shareholder value. Using a constructivist lens, we study how employees in
financial services perceive and construct
CSR. The study provides two main contributions. First, we demonstrate that, given our study context, employees may
conceptualize the targets of CSR primarily as the business’ external stakeholders – mainly communities, customers,
and society. Employee discussion of
CSR targets did not emphasize employees, the natural environment, or legal compliance. Second, when evaluating CSR, employees rely on considerations of
strategic imperatives in tandem with
ideas of third-party fairness. In other words, while the business case for CSR is important to employees, it is insufficient
to justify CSR.
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IJBMS by IPRPD is licensed under a Creative Commons Attribution 4.0 International License.