International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
How Technologies Are Changing Women’s Social Networks & Improving Entrepreneurial Opportunity Recognition & Firm Performance


Social networks are now a ubiquitous feature of the modern world. People use social media for various purposes, such as obtaining information, interacting with other people, and learning about new trends and developments that affect them.  Online social media platforms are important tools that are allowing women entrepreneurs to overcome traditional societal limits and improve the effectiveness of their firms’ operations. In this paper we develop a conceptual discussion and three propositions related to the improvement of female social networks for pursuing entrepreneurship as a result of social media platforms, and more specifically how these platforms have enhanced women entrepreneur’s opportunity recognition processes and firm performance.  Following a review of the literature and the development of the propositions, implications for practice, limitations, and future research directions are offered.