International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)

Archive

Vol.02 Issue No.11; November 2021
Table of Contents
Papa John’s: A Strategic Marketing Case Analysis in the Pizza Industry

Etienne Musonera

Keywords: Papa John’s, Pizzza, Michael Porter’s Five Forces, Marketing Strategies and Alternatives Pages: 01 – 08

A Resilience-based Sourcing Model with the Numerical Optimization of Suppliers under Global Supply Disruption Risks

Seong-Hyun Nam

Keywords: Supply chain management; uncertainty modelling; numerical optimization; stochastic processes Pages: 09 – 24

Consumers Attitude to Manipulating Consumers in Electronic Commerce

Asta Kyguoliene, Aurelija Sokolovaite

Keywords: Consumers attitude, Manipulating consumers, Dark patterns, Electronic commerce Pages: 25 – 32

The Financial Literacy and Fragility of African Americans before and during Covid-19

Kriste K. Flowers

Keywords: financial literacy, covid-19, financial fragility, financial well-being, African Americans, financial capability Pages: 33 - 36